Do you know that 60 to 70 percent of your Marketing Efforts are not used by your sales people?

Augusto Pinaud

One of the most common issues we found in organizations is the gap between Sales and Marketing; it’s almost as if they work against each other.

Marketing spends a significant amount on resources about which they get little or no feedback from sales, while Sales wonders what Marketing is doing for them. When Marketing material is produced, Sales ignores it or never uses the content. In most cases it is simply unavailable for them at the moment they need it, so it goes unused.

According to Sirius Decisions in 2013 60 to 70 percent of Marketing Efforts are never used. Don’t you think that number is actually worse today?

Am I telling you that 60 to 70 percent of your Marketing Budget is wasted? The short answer is yes. This is a massive problem with a simple solution. One of those solutions is MEGAstream X2.

If you spend any time talking with your marketing team they will tell you that one of the things they spend too much time doing is answering emails that read: “Can you send me xx again…” or “Where is that that document again?” or “What was the name of the brochure?” or “Where is that marketing video again…” You get the idea.- most likely you have seen a variation on this in your office.

To make matters worse, according to Dan Sullivan [The Time Breakthrough. Dan Sullivan] “Some experts claim that the average person doing office work in a large city encounters more new information daily than a well-educated person in the 18th century encountered in an entire lifetime. It becomes easier and cheaper all the time to use new technologies to generate, store, and transmit information on every conceivable subject. The growth of the Internet, with millions of users, means that the amount of information in the world is probably doubling every 18 months.”

In other words, the current problem of your team’s exposure to vast volumes of disconnected information is not going to improve anytime soon. Not only that, as you are reading this, your marketing team and your competitors’ marketing teams are creating more and more material in the hope that one of their salespeople uses it.

Your Marketing Team will try to produce more content and most likely 60 to 70 percent of all Marketing Material will be wasted. Just increasing their budget means you will waste even more.

Let me say clearly here that the Solution is **NOT** to cut your Marketing Budget. To solve this problem, you need to implement a Solution that will allow your Sales People to not only access — online and offline — to vital marketing information, white papers, videos, but much more also.

You may wonder if that’s not what you already have on the Intranet, DropBox, SalesForce, or Sharepoint? The information may be there, but is your team using it? Can marketing get any analytics on the use of this information?

You can create more documents, more videos, more materials but the reality is that unless your team begins using those, then it is simply a waste of time.

Now imagine for a moment that you can improve utilization of that material from 30 to 40 percent to a far more productive a 60 to 80 percent utilization? Imagine that not only does your team use the content but that Marketing has tools to eliminate the gap and keep the sales team out of the trenches?

Now Imagine that this is your company and not your competitor. Would that give you a significant advantage for your next month, quarter or year?

Can you imagine that instead of wasting 60 to 70 percent of your Marketing Efforts you begin to maximize utilization to the productive 60-70 percent level?

 You will achieve all this with MEGAstream X2.